Susan Blackmore TED talk, released June 8

A few memetic brand reflections that occur while watching this Susan Blackmore TED talk:

– good introduction to the foundations of memetics,
– we are the meme machines,
– what are the keys to selection? Variation is a key to selection. Mutation/variation is key to the survival and the spread of an idea, key to memetic branding but contradicts the traditional brand mantras of consistency, continuity and conformity … hmm,
– “don’t think intelligence”, “think replicators” … this would seem to point us as brand strategists, towards investing a lot more time and money on understanding and developing relationships with broadband empowered uploaders, we over invest in campaign creative and broadcast “push” because it is easier,
– “spreading memes is dangerous” but economic network theory (UPDATE: Just came across this related paper: http://econ-www.mit.edu/files/2756, it’s new!) makesĀ us hopeful that not only will we observe and replicate the behavour of our neighbors, there will be sufficient optimism to spur experiments, so that we will settle on optimum behaviours … hope matters. Elections like this one in the USA, matter …

Launch the video and please jot down your thoughts as they occur below …

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2 Responses to “Susan Blackmore TED talk, released June 8”

  1. Allen Taylor Says:

    Nice writing. You are on my RSS reader now so I can read more from you down the road.

    Allen Taylor

  2. Michael Cayley Says:

    Thanks Allen!

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