Twitter Matters #4: social capital discussion evolvingNovember 4th, 2008 — Michael G. Cayley
Okay, now seriously! It is nice to have amusing examples like the one below of how a meme can spread via twitter.
Pointing out a memetic trigger like a “violation of viewing habits” is valuable to this idea of memetic brand building.
But check out this, perhaps more complex example, of twitter being at the heart of the development of shared perception. Click here to see the whole discussion.
That is significant in a number of ways.
1. Their Twitter use made their interests and expertise findable so that they could quickly and easily explore the idea together.
2. Twitter made their exchange findable by others, who could quickly add to the development of the idea or at least follow their thinking.
3. Many who were not trying to find the related discussion have been “infected” with the thinking because they are followers of the users involved in the exchange. In this case, that may have added up to thousands, with little or no effort on behalf of the original thinkers. Even though these two users are working at the genesis of an idea, they are thought leaders.
Whether observers accept or reject their thinking is one thing. The cool point is that they don’t have to go through that thinking learning curve in the same way for themselves. They have a memetic blueprint to work forward with.
I think there are many productivity breakthroughs to explore along these lines that we are only beginning to see the potential of.
I would be interested in hearing thoughts on why Twitter seems more exciting and/or useful than forums? Forums also enable people to find topics and related discussions but they always frustrate the hell out of me. I expect to find what I am looking for, but never can.
Maybe it is because on Twitter, I find what I am not looking for and it is related discussion?
I have turned my evolving reflections about twitter into a series of posts. Catch the other thoughts:
UPDATE@Nov.4, 2008 – an overview of StockTwits from Stowe Boyd.
UPDATE@Dec.1, 2008 – Tim O’Reilly “Why I Love Twitter”