Dan Dennett on Dangerous Memes

We are more like waves than permanent things …

Oh, oh …

At many levels I wish this had not happened. I remembered seeing something interesting in this Richard Dawkins’ video a few months ago and have finally had time to take a closer look & listen to it.

The interesting bit was the invitation from Steve Grand shared by Dawkins, to consider what we are. Now I have to try to comprehend the mind of Steve Grand. Pass the nuts.

If you don’t have enough time for the whole 20 minutes (all highly recommended), pick it up at 8:49 mark until you hear the words, “if that doesn’t make the hair stand up on the back of your neck then read it again, because it is important”.

Another interesting bit can be picked up at the 19:53 mark … “in short” to “millions of deluded people” … an interesting observation on why we personify things or in other words, brand them.

Dawkins observes we are social beings, swimming through connections with people. We have therefore highly evolved models for simulating the world that we need to navigate based upon social signals, so we end up applying that successful model to inanimate objects, personifying them even while being aware that this is the wrong model to solve our problem. For example, when we swear at a broken down car or dare I say the words … “BP”.

Darwin’s Marketing Evolution by Balázs L. Szekf

Balázs L. Szekf June 10 at 6:38pm Report

Hello Michael, how are you? I like your memetic branding blog a lot. I am also teaching social media in a university here in Budapest. MC>> I LOVE Budapest.  Have a best story of my life there.
You mention a ppt about memetic branding but the URL is a 404 now.. if you still have the ppt I would love to take a look at it…  MC>> It is a slide show by @BenMack, I can’t find it now.

you can see our take on this at:
http://www.slideshare.net/szekfu/darwins-marketing-evolution
best
Laz

I can learn a lot from these guys …