Towards the Memetics of Design

Excerpt from page 13 ..

Darwinian Design:The Memetic Evolution of Design Ideas
John Z. Langrish

“Towards the Memetics of Design …

Dawkins’s memes which, in this context, are design ideas that can be
replicated do not have to wait very long for replication to take place.
They speed up the old genetic form of Darwinian change, but the
evolution of design ideas is still Darwinian because ideas about what
to strive for are in competition for scarce resources to turn them into
manufactured realities. There are no basic principles telling us how
one group of designed objects is superseded by another. The process
essentially is unpredictable. There is no law of selection “to propel
things in the direction of progress.” Selection is blind because there is
no way of knowing what happens next. Nonetheless, we keep trying.
If we stop striving for improvement, we have stopped being human,
but we should not be surprised if our efforts sometimes fail. Once
this apparently gloomy view is absorbed, it can be put to work.”

Looking for Dr. John Langrish.

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