Twitter Matters #7: Twitter Bot Auto-DebateNovember 5th, 2010 — Michael G. Cayley
It has been a while since I have felt a desire or need to add to my Twitter Matters series, mostly because there are so many people writing about Twitter these days that you really need to pick your spots carefully to add any value to the conversation.
In this case, I feel that this story by Jolie O’Dell on Mashable detailing Nigel Leck’s use of a bot to intercept and reply to updates refuting climate change is an extension of the idea of Memetic Logo that I explored in this post about Frank Tentler’s Twishes project.
Like Frank, Nigel has established a memetic beacon that is establishing his position within the climate change debate and the networks of people involved in that debate. Going further than Frank, Nigel has added some intelligence or at least basic logic to his auto-reply strategy and is augmenting his impact with a link into his content.
It would take careful execution for a commercial brand to consider a strategy like this. I suspect that there could be some valuable application in crisis management.
I will find myself noodling about possible extrapolations of this. Please help me out with a few thoughts in the comments below.
I have turned my evolving reflections about twitter into a series of posts. Catch the other thoughts:
UPDATE@Nov.4, 2008 - an overview of StockTwits from Stowe Boyd.
UPDATE@Dec.1, 2008 - Tim O’Reilly “Why I Love Twitter”