Ford Taps Cloud-Based Prediction Market hosted by Inkling

From www.internetnews.com, Ford, CNN, General Mills, Cisco all trialing prediction markets …

“Ford Taps Cloud-Based Prediction Market

The cloud-based system from Inkling helps Ford Motor decide which new ideas are worth pursuing. Would you like an in-car vacuum?

February 21, 2011
By David Needle: More stories by this author:

Ford Motor Company’s stock price on the New York Stock Exchange has almost doubled in the past year, but that’s not the only stock market the company has interest in. The car maker is also tapping a cloud-based prediction market system to get a better handle on which new ideas to pursue.

The simulated stock market, being used by more than 1,300 Ford (NYSE: F) employees in the United States and Europe, encourages members to comment on various topics and issues through stock market-like trading. Ford is using a cloud-based collaborative prediction platform offered by Inkling, which has a number of other blue-chip clients in its stable, including CNN, Cisco, General Mills and Johnson & Johnson.”

These are more examples that Cdling is part of a larger trend.

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