Hello Michael, how are you? I like your memetic branding blog a lot. I am also teaching social media in a university here in Budapest. MC>> I LOVE Budapest. Have a best story of my life there.
You mention a ppt about memetic branding but the URL is a 404 now.. if you still have the ppt I would love to take a look at it… MC>> It is a slide show by @BenMack, I can’t find it now.
you can see our take on this at:
http://www.slideshare.net/szekfu/darwins-marketing-evolution
best
Laz
Frank Tentler is scanning for the word “wish” in twitter streams and then he retweets the wish from the http://twitter.com/twishes profile.
This is Frank Tentlers memetic logo! It is a great little way to position Frank at the intersection of media, aspirations, communications/technology, etc.
I wish I had the code for a little widget that would display the latest tweets from twishes. I would embed it in this post and a few other places.
I have since come to think of some of the work that conferences are doing to assert their identities along these same lines.
Many now ask Twitterers at the conference to tag all of their related tweets consistently so that they can be viewed via Twitter Search and Twemes as one discussion thread. #Mesh was the first that I noticed and SoCap08 retweeted all related tweets during the conference.
It looks like defrag08 is doing the retweet thing too.
Last night I made a post over at Memetic Brand’s sister blog, Social Capital Value Add, called “What’s with the dog?“.
Social Capital Value Add is an inherently complex concept. It is based upon lots of simple ideas that everyone gets right away:
- in 2004 broadband changed the game,
- there is a “new” word of mouth power out there that brands are vulnerable to,
- brand loyalty matters,
- etc, etc, etc.
The point of developing SCVA is that there is a lot more about all of this that we do not understand at the moment, than there are simple things to grab onto. How do you get across that complexity when people are time starved and operating with attention deficits (or what McLuhan would call “narcotic numbness“)?
Symbols matter. They signal something. They are the tip of the ice berg. But, we are developing the idea here at Memetic Brand that the symbol itself is a lot less important than traditional brand management has (rightfully, within the broadcast paradigm) us believing.
I hope that we discover together that if we make the kinds of investments that SCVA points us towards, we will all become “clever enough wizards” to quickly transform from Great Oz into leadership of great courage, heart and brains.
Playing a role in personal identity formation by recognizing our social network connections with certifications (the Scarecrow’s diploma), testimonials (the Tin Man’s ticking heart) and medals of honour (the Lion’s courage) will be familiar aspects of our strategy and tactics.
