Twitter Matters #4: social capital discussion evolving

Okay, now seriously!  It is nice to have amusing examples like the one below of how a meme can spread via twitter.

Pointing out a memetic trigger like a “violation of viewing habits” is valuable to this idea of memetic brand building.

But check out this, perhaps more complex example, of twitter being at the heart of the development of shared perception.  Click here to see the whole discussion.

vibemetrix and JBordeaux could of had a discussion like this in person, over the telephone, via email or IM.  But they never knew each other until this conversation broke out.

a chat about social capital

a chat about social capital

That is significant in a number of ways.

1. Their Twitter use made their interests and expertise findable so that they could quickly and easily explore the idea together.

2. Twitter made their exchange findable by others, who could quickly add to the development of the idea or at least follow their thinking.

3. Many who were not trying to find the related discussion have been “infected” with the thinking because they are followers of the users involved in the exchange.  In this case, that may have added up to thousands, with little or no effort on behalf of the original thinkers.  Even though these two users are working at the genesis of an idea, they are thought leaders.

Whether observers accept or reject their thinking is one thing.  The cool point is that they don’t have to go through that thinking learning curve in the same way for themselves.  They have a memetic blueprint to work forward with.

I think there are many productivity breakthroughs to explore along these lines that we are only beginning to see the potential of.

I would be interested in hearing thoughts on why Twitter seems more exciting and/or useful than forums?  Forums also enable people to find topics and related discussions but they always frustrate the hell out of me.  I expect to find what I am looking for, but never can.

Maybe it is because on Twitter, I find what I am not looking for and it is related discussion?

Great comment below by Kim Patrick Kobza, CEO, Neighborhood America re: cognitive outliers, real time group cognition


I have turned my evolving reflections about twitter into a series of posts.  Catch the other thoughts:

Why Twitter Matters #1: Follow me, Follow You on Twitter

Why Twitter Matters #2: Memetic Logos

Why Twitter Matters #3: Escalopter

Why Twitter Matters #5: Twitter and Social Capital

Why Twitter Matters #6: Twitter Love Song

Twitter Matters #7: Twitter Bot Auto-Debate

UPDATE@Nov.4, 2008 – an overview of StockTwits from Stowe Boyd.

UPDATE@Dec.1, 2008 – Tim O’Reilly “Why I Love Twitter”

Are relationships memetic?

Here is a quote from one of my forum discussions:

Michael, you state,”Of course relationships can be controlled by third parties and varying environmental contexts. Ask any pair of siblings who have been separated by the border between North and South Korea or the Berlin Wall. Ask Facebook, who at first did not let you in unless you were a student. Or Google, who knows what they are up to?”
That’s true for “physical restraints/boundaries” but not “mental/motivational states” which are the essence of relationships.

So I agree. Perhaps “influence” is a better word to use than control when it comes to describing relationships. But I am not trying to be politically correct here. I am concerned that the potential exists for corporations to get so far ahead in managing and exploiting social networks that their “influence” will amount to “control” for many.

In any event, this exchange provoked some new thinking for me. Perhaps the “memetic brand” idea is worth exploring for a reason that I have not previously directly addressed?

Relationships are memetic.

Broadband powered individuals are the emerging dominant media platform.

What makes relationships evolve or become extinct?  We all have a well developed instinct for that ..

This basic instinct can move us a great distance towards understanding how brands live or die beyond the broadcast era.

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Brands: Evolutionary, Organic … inherent mutation

This TED talk by Kevin Kelly is not focused on brand, but it is interesting how these ideas can be applied to technology, biology, culture and … brands.

As you watch or listen, please keep the comments section below open and jot down thoughts related to brands that pop up for you …

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