Diane Benscoter TED talk: How Cults Rewire the Brain

This TED talk by Diane Benscoter leaves open a lot more questions then it answers IMHO but I feel that is has a place in this blog.

I have a lot more to learn about how we can head off, deconstruct or destroy unwanted memes.  How to prevent the idea of “going postal” from spreading?  How do we neutralize the idea of replicating a shooting spree?

If you have links to papers or blog posts about neutralizing viral ideas I would appreciate it if you would share them.

After you watch the video, I recommend that you scan the comments over on the TED site. Could this be described as a memetic battle line?

Susan Blackmore TED talk, released June 8

A few memetic brand reflections that occur while watching this Susan Blackmore TED talk:

– good introduction to the foundations of memetics,
– we are the meme machines,
– what are the keys to selection? Variation is a key to selection. Mutation/variation is key to the survival and the spread of an idea, key to memetic branding but contradicts the traditional brand mantras of consistency, continuity and conformity … hmm,
– “don’t think intelligence”, “think replicators” … this would seem to point us as brand strategists, towards investing a lot more time and money on understanding and developing relationships with broadband empowered uploaders, we over invest in campaign creative and broadcast “push” because it is easier,
– “spreading memes is dangerous” but economic network theory (UPDATE: Just came across this related paper: http://econ-www.mit.edu/files/2756, it’s new!) makes us hopeful that not only will we observe and replicate the behavour of our neighbors, there will be sufficient optimism to spur experiments, so that we will settle on optimum behaviours … hope matters. Elections like this one in the USA, matter …

Launch the video and please jot down your thoughts as they occur below …

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Brands: Evolutionary, Organic … inherent mutation

This TED talk by Kevin Kelly is not focused on brand, but it is interesting how these ideas can be applied to technology, biology, culture and … brands.

As you watch or listen, please keep the comments section below open and jot down thoughts related to brands that pop up for you …

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